Sail Racing Smart+ Case
Challenge
Sail Racing faced a high-stakes challenge: scale profitable growth without compromising the integrity of their premium brand positioning.
Approach
Together with Sail Racing, we designed a direct A/B test to assess performance between two strategies:
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Smart+ (broad performance optimization)
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Smart+ with Catalog (enriched with dynamic product feed data)
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Our hypothesis was simple: better product signal + smart delivery = higher conversion outcomes.
The Result
50%
Higher ROAS
268%
Higher Click-through-rate
79%
Lower Cost-Per-Click
27%
Lower CPA
Conclusion
We helped Sail Racing achieve the best of both worlds: buying cheaper, higher-quality clicks while increasing conversion efficiency. This proves there’s clear headroom to scale, without diluting brand equity.
“Sail Racing has a very strong brand in their core audience.
To reach new customer segments we have been optimizing budget higher up in the funnel on Meta & TikTok while keeping control of the total cost of sale ”
Head of Ecommerce - Sail Racing
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