Nordic Knots Case

Challenge
Nordic Knots, a fast-growing design brand from Sweden, was ready to scale internationally, but wanted to do it the smart way.
The goal was clear: drive strong revenue growth while maintaining a premium brand experience across all digital touchpoints.

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Approach
When we partnered with Nordic Knots in early 2024, we built a full-funnel strategy that connected awareness, consideration, and conversion in one cohesive setup.

Our actions included:

• Introducing full-funnel campaign architecture across Meta, Google, Pinterest, YouTube, TikTok, and Snapchat.

• Defining and layering audiences to guide customers from discovery to purchase.

• Splitting products into dedicated campaigns and ad sets, ensuring optimal budget control and creative testing for each category.

• Aligning creative, media, and measurement, so every touchpoint supported both brand storytelling and performance goals.