Meta x Keywordio From Creative to Growth
April 29th Meta Stockholm Office
10:30-12:00
This is an in-person event only!
Time to secure your spot
Join Keywordio at Meta’s new Stockholm office for an in person event on how creative strategy drives stronger full funnel performance across Facebook, Instagram and WhatsApp, from UGC and creator content to AI generated creatives, testing frameworks and the latest platform opportunities.
On Meta, creative is no longer just one part of campaign execution. It is one of the biggest drivers of performance across the full funnel.
The strongest brands are not only improving targeting or media buying. They are building creative systems that support awareness, consideration and conversion with greater precision. That includes everything from UGC and creator led content to AI generated creatives and more scalable testing workflows.
This event is designed to explore how companies can use creatives more strategically to plan and execute a better full funnel approach on Meta. Hosted at Meta’s new Stockholm office, the session will combine practical recommendations, current platform thinking and real world perspectives on how creative and performance come together to drive profitable growth.
The goal is to give attendees a clearer framework for how to use creative as a strategic lever, not just as campaign output.
Who this event is for
This event is designed for marketing leaders, performance marketers, paid social specialists, ecommerce teams and growth focused brands that want a smarter and more scalable approach to Meta.
It is especially relevant for teams that:
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Want to improve full funnel performance on Meta
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Need a stronger creative strategy, not just better media execution
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Are exploring how UGC, creator content and AI generated creatives can work together
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Want clearer frameworks for testing, learning and scaling
Location: Meta’s new Stockholm office
Date: 29th of April, 2026
Time: 10.30-12:00
Format: In person only
There will be no livestream.
As one of the early events hosted at Meta’s new Stockholm office, this session offers a strong setting for conversations around growth, creativity and performance.
Seats will be limited.
Reserve your seat
Join us for an in person session on how creative strategy can unlock stronger full funnel performance and more profitable growth on Meta.
From UGC to AI generated creatives, this event is built for marketers who want clearer frameworks, better execution and more confidence in how to scale.
Why attend
This session will help you understand how stronger creative thinking can lead to better full funnel planning and stronger business results on Meta.
You will learn how to
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Use creative to support each stage of the funnel from awareness to conversion
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Think more strategically about the role of UGC, branded content, creator assets and AI generated creatives
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Build a creative testing process that makes it easier to learn, iterate and scale
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Connect creative decisions more closely to business goals and campaign performance
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Understand which Meta features and formats can strengthen creative effectiveness
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Build a more scalable and commercially relevant Meta strategy
What we will cover
Creative as the foundation of full funnel strategy
How to use creatives to shape the customer journey across awareness, consideration and conversion, and how to match content types to different stages of the funnel.
From UGC to AI generated creatives
How brands can work with a broader creative mix, from authentic user generated content and creator led formats to AI supported creative production, without losing strategic focus or quality.
A playbook for testing and scaling creative winners
What a stronger creative workflow looks like in practice, including how to test effectively, identify what is working and scale with more confidence.
Meta updates that influence performance
A practical look at newer Meta features and formats that can affect creative delivery and campaign results, including areas such as Partnership Ads and Catalog Product Video.
Real world perspective
To make the session more concrete, we will include a case based example with practical learnings and recommendations attendees can apply in their own setup.
Panel discussion
The session will close with a panel discussion from two guest speakers.
Together, they will share perspectives on growth, creative strategy, performance marketing and what ambitious companies need from modern marketing to scale effectively.
Speakers

Sophie Granvik
Paid Social Specialist
Keywordio

Johan Lidner
Head of Paid Social & Growth
Keywordio
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Oliver Fänge
Agency Partner
Meta

Jonas Hagströmer Theodorsson
Partner
Keywordio
10:30-10:45- Arrival, coffee and networking
10:45-10:50 - Welcome and introduction from Keywordio
10:50-11:15 - How creatives shape full funnel strategy on Meta
11:15-11:35 - From UGC to AI generated creatives: testing, iteration and scaling what works
11:35-11:45 - Meta platform updates that matter for performance
11:45-12:00 - Panel discussion
April 29th, Stockholm, Sweden