“We started the journey to build a full-funnel marketing approach back in 2021 with Keywordio. The result has been great, growing online sales every year. 2023 we grew +46% compared to last year.”
Global Head of DTC at Houdini Sportswear
The Result
128%
Increased Revenue from Meta
23%
Increased Spend on Meta
Houdini Sportswear Case
In the early nineties, Houdini Sportswear embarked on a revolutionary path, sparked by Lotta Giornofelice's innovative discovery of stretch fleece. This marked the inception of a brand committed to challenging the outdoor apparel industry's norms, focusing on sustainability, design, and performance.
Houdini Sportswear's partnership with Keywordio transformed its digital marketing, significantly increasing revenue by diversifying into new digital channels. This case study explores how Keywordio's strategic use of online advertising, social media, and innovative campaigns expanded Houdini's reach and enhanced customer engagement, highlighting the shift from traditional marketing to a dynamic, data-driven digital approach, and showcasing the impressive results of this collaboration.
What we did
We developed a full-funnel creative strategy balancing a premium feel and showcasing products through UGC. To ascertain whether the insights we used were indeed contributing to good performance, we conducted creative tests based on specific hypotheses. These insights were then used to shape the creative strategy for the peak season.
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