Case study -
3 was using manual hours to control the paid search marketing channel. The Google Ads channel was growing fast but lacked a detailed cost control.
With a very competitive telecom market and fast moving offers, it is crucial to learn consumer behavior around products and offers before your competitor. Data deficiency is a clear challenge. And knowing who to show the ads to is a direct challenge. 3 was using manual hours to control the paid search marketing channel.
Keywordio’s experience in building custom-made solutions for online marketing at scale is a key ingredient to longterm strategizing. We keep optimizing unique solutions for 3’s needs, which enable them to reach their long term goals. Automated business intelligence is what drives performance and profits.
I'm very proud of the progress Keywordio has done together with our performance marketing team. The data driven approach in close collaboration with our long term strategy will be the key to reach our long term goal for the Google Ads channel. The initial insights and actions generated by Keywordio saved us 2,600,000 SEK.
Head of Online Interaction