Google Ads and Privacy 

This year will be different. The Holiday season is always important but this year you need to make sure Google Analytics 4 is implemented well before with a privacy-first approach.

The use of first-party data is key in solving the privacy challenge for every marketer. Using the framework Collect, Measure, and Activate in combination with the latest development in Google Analytics 4 is a must for every marketer. 

• Privacy Assessment and the latest update on GDPR and Schrems II for Marketers
• Google Tag Manager, Server Side tagging, Global site tag
• Google Analytics 4 and the framework Collect, Measure and Activate
• Black Week, This years trends

What will I learn?

• Latest on Privacy for Marketers
• Google Tag Manager, How to measure Revenue and Profit
• Google Analytics 4, Key aspects for Ecommerce
• How to optimize for 2023 Behavior

Who is this event for?

• Digital Marketing Specialists, who handle SEO / SEM for
  E-commerce companies.
• Digital Directors / Product Owners.
• E-Commerce Manager.
• Marketing managers / CEO of E-commerce companies.