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Google Analytics 4 and Privacy

Google Analytics 4 and Privacy

Google Ads and Privacy 

This year will be different. The Holiday season is always important but this year you need to make sure Google Analytics 4 is implemented well before with a privacy-first approach.

The use of first-party data is key in solving the privacy challenge for every marketer. Using the framework Collect, Measure, and Activate in combination with the latest development in Google Analytics 4 is a must for every marketer. 

  • Privacy Assessment and the latest update on GDPR and Schrems II for Marketers
  • Google Tag Manager, Server Side tagging, Global site tag
  • Google Analytics 4 and the framework Collect, Measure and Activate
  • Black Week, This years trends

What will I learn?

  • Latest on Privacy for Marketers
  • Google Tag Manager, How to measure Revenue and Profit
  • Google Analytics 4, Key aspects for Ecommerce
  • How to optimize for 2023 Behavior


Who is this course for?

  • Digital Marketing Specialists, who handle SEO / SEM for
    E-commerce companies.
  • Digital Directors / Product Owners.
  • E-Commerce Manager.
  • Marketing managers / CEO of E-commerce companies.


Johan LN
Oscar LN (2)


Chapter 1
Intro, Why Privacy is more important than ever
Chapter 2
This year's trends and consumer behavior
Jonas Hagströmer Theodrsson
Chapter 3
Google Analytics 4 and Privacy
Johan Lidner
Chapter 4
How to assess your readiness. Privacy , Google Analytics 4
Oscar Sjöstrand & Emil

What we do

  • Bing
  • Google Ads

Paid & Organic Search - Grow Your Webshop

  • YouTube
  • Snapchat
  • Facebook
  • Instagram
  • TikTok
  • Pinterest
  • LinkedIn

Paid Social - Build Your Brand

  • Photoshop
  • Illustrator
  • After Effects
  • Premiere

Creative Content - Make an Impact

  • Omnisend
  • HubSpot
  • Voyado
  • Klaviyo

Marketing Automation - Build Loyalty

  • Chat GPT
  • Google Analytics
  • Google Tag Manager
  • Google Cloud
  • Amazon Web Services

AI & Data - GenAI and Measurement

How we work with you

From full agency setup to project based services for in house marketing teams

We build an expert team for your needs including specialists within Paid Search, Paid Social, Data, Marketing Automation and Online Strategy
Bring your marketing team into the room with our business developers, data scientists and Paid social Specialists. To get new insights and actions going forward.
Work with our digital specialists on an hourly basis. Coach your management, cover for an interim solution or solve a Google Tag manager server side project for GA4.
Get your personalized quote today!
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